Why Attorneys Must Market Their Firms Online

Unfortunately, many victims of negligence don’t know a lawyer who can help them defend their rights or have the proper network to provide them with the ability to find one.

/lawyermarketing101.com/Kevin Quinlan/ 07/09/2009

Every day, thousands of people across the US are injured or killed because of the negligence of others.  Auto accidents, workplace injuries, medical mistakes and defective products marketed by major corporations are just a few of the types of events that contribute to the damage done to average consumers.

Unfortunately, many of these victims don't know a lawyer who can help them defend their rights or have the proper network to provide them with the ability to find one.  When the need arises and they require legal assistance quite often their first step is on the Internet.

As reported in 2008 research by the Pew Internet Project, more than 80% of Americans use the Internet for product research and that number is continually on the rise.  The only way to reach these potential clients on the Internet is to have high page one rankings on search engines like Google and to be present on a consistent basis.  The web offers the ability to brand your law firm, improve your firm's top-of-mind awareness and to have a strong presence that can be geo targeted to your area of influence.  The web uniquely combines aspects of branding and direct response.

Marketing your law firm online is one of the most cost effective tools to reach prospects and when combined with a solid media mix that includes traditional media, the quantity of traffic your site may receive can be truly dramatic.  The fact is that on the web, prospects are looking for your services and with the help of professional search engine optimization (SEO) you can help ensure that they find you.  Proper site design, key word rich relevant content and link building strategies all make this possible.

Another advantage is that through the use of analytics, contact form data capture and the use of a web-dedicated phone number, your Internet marketing program is one of the most measurable marketing venues.  These tools provide your law firm with the ability to adjust and target your market based upon results provided in a much shorter time frame than broadcast or print advertising.  

As the web matures, it is truly important to have the right SEO and web development team working with your personal injury law firm.  The use of optimized press releases, news and videos along with social media strategies can help you increase your rankings, personalize your pitch to prospects and increase your conversion ratio so that your practice can grow now and into the future.

For a one-on-one evaluation or more info on web design or SEO contact Rene Perras.

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