Update On Legal Web Videos- Research Shows That Mature Viewers Prefer Longer Videos

Law firms can broaden their reach on the Internet by creating videos of different lengths.

/lawyermarketing101.com/Kevin Quinlan/ 07/07/2009

Research provided by Nielsen Online, based on April video consumption, is reporting that consumers between the age of 35 and 49 are more likely to watch full-length video programming on the Internet, contrary to prior reports and conventional wisdom.  Male viewers outpaced female viewers by a small margin when it came to their online video consuming habits.

What this means to law firm marketers is that they can now target their videos by topic and by length.  In addition to covering pertinent subjects that resonate with potential clients in the field of personal injury law, family law and negligence, law firms can attract more mature prospects when they cover the subject in greater depth.  The connection with viewers made by the use of carefully crafted videos is often much stronger than when providing content that is strictly text based.

While shorter length video content still ranks at the top for viewers of all ages, there seems to be a trend towards longer forms and the consumption of entire TV shows online.  That said, the number two-ranked site for viewing video content is still a distant second from YouTube, which garners 58% of video streams.  Just as is true for written content, the length of the content is not as important as whether or not it captures and keeps the attention of the viewer.  Based on this new data, it would seem prudent to produce both short and more substantive versions of your videos for your online law firm marketing programs.

For more information on video production and optimization, contact Rene Perras.

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