Social Media For Law Firms- The Web Evolves

Over the last 5 years we have seen a quantum leap in the way the Internet has evolved beyond web 2.0.

/lawyermarketing101.com/Kevin Quinlan/ 05/14/2009

Over the last 5 years we have seen a quantum leap in the way the Internet has evolved beyond web 2.0.  Web users are now looking for a highly personalized experience on the web and tend to be drawn towards sites that contain highly specialized content, as evidenced by the growth in social media and video sites.

Both types of networking sites have shown dramatic growth in the number of unique visitors and the average time spent by these users.  The fact is that now major national advertisers are no longer sitting on the sidelines waiting to see whether or not they should take advantage of this opportunity to personalize their brands and form relationships with their consumers.  They have begun to buy in and adopt specific social media strategies.

Advertisers are participating on more than one level.  In some categories, like retail and telecommunications, marketers are ramping up their online ad spending and adapting to social networking sites by creating their own presence on blogs, sites like Facebook and YouTube, and many are now even participating on Twitter.

One of the biggest challenges will be to adapt the way we craft traditional corporate messages and media to what has become a completely different manner of communicating using these new technologies.  Brands will have to focus more on how their personality can interact through social networking rather than the staid corporate image of their brand in the traditional marketplace.

Finding the right marketing partner that can help you make the transition from your traditional messages to making your law firm's conversation more relevant and impactful using the new media can be a challenge.

For more specific information on how your personal injury law firm can add social media to your marketing mix contact us at Cepac.com.

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