Media Mix - Provides Support for Web Marketing

There is still a significant advantage to creating or maintaining a media mix in your law firm’s advertising program.

/lawyermarketing101.com/Kevin Quinlan/ 04/02/2009

While more and more prospects are searching online for personal injury and accident attorneys, there is still a significant advantage to creating or maintaining a media mix in your law firm's marketing program.

By building a brand off line and creating top-of-mind awareness through traditional advertising, you can create a reputation and familiarity that helps support a prospect's decision to click through to your web site because of the perceived trust and name recognition.  The second benefit is that you can drive traffic to your site directly, and that is especially true for prospects that might be initially hesitant to call.

Even merchants that are web based, and offer no brick and mortar establishments, utilize TV advertising to grow their e-business. Perfect examples are companies like Travelocity, Hotels.com and Expedia.  All of these companies maintain a strong TV presence that both drives traffic to their sites and bolsters their search marketing efforts with the credibility of brand recognition.

Branding also takes place on the web with a strong consistent presence on the first search page for a variety of search terms, intelligent use of social media and online video and finally by providing a quality experience for users who do land on your website.

Americans are now consuming video at a higher rate than ever before.  Although TV still ranks the highest in average hours per month, the web and mobile devices are moving forward quickly.  By having a media mix on and offline your law firm can create a synergy that makes both media work better to help increase prospect inquires and ultimately grow your business.

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