Legal Blogs For Lawyers-Build Your Brand and Your Practice

Rene Perras, lawyer Internet marketing pro thinks lawyer marketing must include legal blogs and how relevant content aids client acquisitions and Google results

/lawyermarketing101.com/Rene Perras/ 08/25/2010

Over the last few years many of my clients and other attorneys have asked me about the value of legal blogs for their practice. I know of several lawyers that get the bulk of their new client acquisitions through their blogs and their practices are still growing. They have eliminated their reliance on the Yellow Pages and do their entire lawyer marketing through their blogs and associated websites.

 

Their new clients are coming from consumers who need a lawyer with expertise specific to their needs and they find that the information that they get from the blogs is more up-to-date and shows a greater sense of the style, personality and level of compassion than a plain website.

 

One of the great things about a blog for lawyers is that they can perform as well, or better in Google rankings than the typical legal website which in many cases has content that remains unchanged for long periods of time. Fresh new relevant content keeps the blog fresh and helps create inbound links that are both highly favored by Google. If you can attract followers because of the content that you publish, when their need arises, you will be the first attorney that will come to mind.

 

Another great aspect of legal blogging is that it gives your law firm marketing a boost in building your brand online. Your brand is not your logo, a picture of your office or a mere tag line. Your brand is your unique skill set that helps create an emotional connection that implies a certain set of specific promises of value and communicates the distinct advantage of your firm.

 

When you blog you build trust and credibility, your personality and some sense of your style. Talking about how you helped clients in your various practice areas demonstrates your knowledge in areas of law that prospects may need help in. Opinions on legal news, current events, and changes in the law also show your proficiency and expertise. Let's face it, everyone wants to hire an expert and this is a best practices legal marketing opportunity to show your insight into the law and begin to build online relationships with readers. Be consistent in how you write your posts and how often you post. Like minds are attracted and it doesn't hurt to attract the type of clients that will respond well to your style and personality.

 

Cepac specializes in lawyer web marketing including development of private label newsrooms that act like legal blogs on steroids, transmitting your news and press releases across a vast and growing network of news partners. These newsrooms also have the added benefit of creating new web pages with each posting and enticing the blogosphere to link back to your stories, further enhancing your position in Google search results.

 

For more information on blogs for lawyers, legal websites or other questions about lawyer marketing contact Rene Perras.

 

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