Lawyer Marketing Tips-Law Firm Marketing Does Not Need to be Expensive

Corporate law firms may have been trounced more than personal injury firms, but it is not necessary to take out a second mortgage to market your law practice.

/lawyermarketing101.com/Kevin Quinlan/ 06/09/2010

Kevin Quinlan, law firm marketing maven provides tips on cost effective marketing opportunities for personal injury law firms and corporate law firms that can improve their search engine rankings in Google and should be part of any set of marketing tools for attorneys.

 

The recession has hit every business category particularly hard, and although corporate law firms may have been trounced more than personal injury firms and others that work on contingency, it is not necessary to take out a second mortgage to market your law practice.

 

There is no time like the present to market your law firm. There are many law firm web-marketing opportunities for small and large firms alike that you can take advantage of. Here are a few tips:

 

• Update the verdicts and settlements and case study pages on your website with links to any news coverage for cases that you have been successful prosecuting on behalf of your clients. Maintaining the freshness of your results not only provides credibility for potential clients researching your firm, it provides fresh content for the search engines which could result in better search engine rankings.

 

• Ad videos to your website. Since the advent of Google Universal videos can be optimized and contribute to increasing your law firm's ranking in search results. Videos add a personal touch, provide a greater sense of knowledge and enable potential clients to glimpse individual attorney's and the firm's personality, minimizing lawyer shopping.

 

• Create and use an online newsroom. A newsroom covering breaking news in your areas of practice, commentary on changes in the law or local politics and any announcements that keep your prospects up to date and in the know about your law firm will be useful for prospect generation.

 

• Take advantage of social media. From LinkedIn to Facebook and Twitter, there are numerous opportunities for self-promotion and the creation of your own media coverage. Utilizing opt in e-newsletter marketing tools can be another method to stay engaged with the public. It is called social media for a reason.

 

• Create a blog and use it. Blogs add more fresh content to your website and can showcase the intellect and personality of individual attorneys within the firm. Not only does the law firm have a brand, each member of the team also has their own individual brand. Create it and use it, but only if you are willing to do so regularly. Nothing is worse that a three year old blog posting sitting alone.

 

At Cepac, our 25 years of experience has given us an expertise in creating marketing techniques that help you reach your desired audience with a distinctive message unique to your law firm.

 

Cepac now offers an exclusive online PR product called Smart News Technology that allows law firms to transmit their news across a vast array of newswire partners, create high visibility and improve website rankings through this powerful news software platform.

 

Cepac's services for law firms include:

 Internet Advertising / Marketing including SEO, Social Media, PPC
 Web Design for Law Firms With Private Label Newsrooms
 Web 2.0 Social Media Using Google guidelines
 TV & Web Video Production
 Media Planning and Buying

For more information on social media for law firms, attorney private label newsrooms or any other of our Internet marketing programs for lawyers contact Kevin Quinlan.

 

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