Law Firm Internet Marketing Shop Weighs in on Social Media Branding for Lawyers

In a recent survey about the effectiveness of social media marketing, the majority of respondents indicated that they believed that social media marketing was effective.

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Rene Perras social media guru offers his marketing strategy using the impact of  social media on law firm marketing through enhancing the web experience and improved success with search engines.

 

In a recent survey about the effectiveness of social media marketing, the majority of respondents indicated that they believed that social media marketing was effective for increasing top-of-mind awareness, enhancing the credibility of their brand and raising page ranking on the search engines resulting in better traffic to their websites.

Although not easily quantified, the word-of-mouth effect of online reviews, pickup of content by bloggers and forum were regarded as highly effective tactics in their campaigns.  Although many law firms have begun to develop their presence on Facebook, create a blog or participate in other social media, very few have an organized strategy for managing their communications.  Social media is an interactive venue so just having a profile without participation by the attorneys is missing the point to a degree.  

Creating and managing social media marketing for law firms can be time consuming and resource intensive.  For that reason it is important to either devote the necessary internal resources required or develop a marketing partnership with a law firm marketing shop that has strong core strengths in web design, SEO, Internet marketing and integration of social media into the overall marketing strategy for attorneys.

We believe that along with an effective SEO program, social media marketing can help to begin the dialogue between a potential client and a law firm and assist in personalizing what can be a very traumatic time for an injured consumer.  Making the web experience more enjoyable, providing insight and answers to the questions raised by prospects and participating in the social media dialogue can make all of the difference in converting suspects to prospects and ultimately to clients.


For more information on law firm web design, SEO or social media strategies for attorneys, contact Rene Perras

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