Attorney Press Releases Boost SEO

Many injury attorneys have heard that press release distribution can assist in search engine optimization efforts. Here are a few reasons why news/press release distribution can supercharge your SEO.

/lawyermarketing101.com/Kevin Quinlan/ 07/01/2009

Press release distribution has been one of the tried-and-true methods used by law firms to communicate their successes, experiences and to update the public and their peers about accolades and changes in their firm's profile.  As the Internet has matured and more consumers derive their news from online sources, there has been a shift from traditional print media to the Internet for the release of news and press.  

While many injury attorneys have heard that press release distribution can assist in search engine optimization efforts (SEO), some do not fully understand why it can be so helpful.  Here are a few reasons why news/press release distribution can supercharge your SEO. Recently we launched an online newsroom product called Smart News Technology that can streamline the article/press release process for your firm.

 

• Articles, commentary and press releases offer a great opportunity to keep your clients, potential clients and referring attorneys up-do-date on current legal topics and keep you top-of-mind for that moment when they need to reach out. Portraying your firm as an authority and a valuable source of information also helps support your brand.

 

• Content is still king, and each key word rich news posting, through Smart News Technology creates a page of precious, fresh website content, since each delivered article of news will become part of your website. By providing articles on an array of topics, your firm can broaden your targeted key words and phrases.

 

• News distributed through press release distribution services also works as "link bait", tempting others to link to your article or website. The more valuable and "sticky" the information you provide, the greater the chance that you will attract high quality inbound links, each of which serves as a vote of confidence in the algorithms of the search engines.

Smart News Technology was developed to provide law firms the means to deliver articles and press releases directly to the Internet via their own private label newsrooms, bypassing expensive and cumbersome press release distribution outlets.  
Seamlessly integrated into a firm's website, attorneys will have the ability to syndicate their news across large distribution networks, including Google news, with the push of a button.  The search engine optimization feature gives each release the best possibility for pickup on the web.

To find out more about supercharging your SEO or Smart News Technology, contact Rene Perras.

 

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