Attorney Marketing Firm Offers Insight Into Link Building For Attorneys

Rene Perras a lawyer marketing expert, discusses building links for law firms.

/lawyermarketing101.com/Rene Perras/ 07/23/2009

When it comes to promoting a legal web site through search engine optimization (SEO), there are essentially three primary strategies.  They are the creation of keyword rich, relevant content, the construction of search engine spider friendly web site architecture and building links for law firms.

Although content creation and site design/construction offer their own challenges, building inbound links from sites that are recognized as authorities by the search engines can be the most challenging.  Building relevant, high quality links to your law firm's web site may also be the most important aspect of SEO in the algorithms of the search engines.

In the past, developing links involved hours of research into different sites that you want to link back to yours, followed by emails and phone calls to the respective web masters, all of which can be very time consuming and not always productive.  More recently, SEO professionals have developed the technique of link baiting, or spreading content across the web that is so tempting that other sites will grab it and link back to your site.

Many SEO professionals recommend utilizing a viral process of releasing articles or videos through social media sites with the assistance of highly popular social media users. The goal is to reach the right bloggers/writers that will write about and link to your story.  While that may be an effective method for retail and general consumer product marketing, it has its drawbacks when it comes to building links for law firms that offer need driven services and have limitations on creative writing and promotion.  

Cepac has developed a cutting edge product called Smart News Technology that streamlines link building by integrating a private label newsroom platform into a law firm's web site.  This platform provides attorneys with the ability to write and publish news, articles and announcements and syndicate them with just the touch of a button.  Smart news technology has a search engine optimization feature that gives each release the best chance to be picked up on the web through a large distribution network including Google news.  Each release also becomes a page of fresh web content that also helps in improving ranking on the search engines.

For more information on Link Building for law firms, legal web site design or Smart News Technology for attorneys, contact Rene Perras for legal SEO solutions by visiting Cepac.com.

Social Media Tags:  web site architecture, search engine optimization, law firms, content creation, inbound links, algorithms, creative writing, relevant content,